Authority On Rarity
We are the ultimate authority on rarity. More Rare Than Diamonds. Alexandrites are one of the most unique gemstones in the world. Each stone has a journey. Become part of our legacy, and own something that will be cherished forever.
Looking for Alexandrites? We add new Alexandrites each week.
Like father, like son
We have a combined 47 years of experience in gemstones, and pride ourselves on trustworthy, knowledgable service, without pushy sales tactics.
We strive to hold the highest ethical sourcing standards and disclosure information required by the trade. We have proudly been American Gem Trade Association members for over 3 decades. We also recently joined the International Colored Gemstone Association.
Put a ring on it
Our in-house jeweler can turn any of our stones into the ring of your dreams.
About our store
Our gem workshop is located in Manhattan’s International Gem Tower – the global heart of the precious stone trade. We service clients from all over the world.
Joseph “Joe” Zaroovabeli founded our company in 1977, after years of learning, traveling, and trading.
Joe selects the rarest gemstones for his own collection. We have decided to share Joe’s private collection with the discerning gemstone buyers and collectors of the world.
Quality You Can Trust
All our gems are lab certified, and we provide reports. We’ve been in the gem business for over 40 years, and take pride in our reputation.
Custom Jewelry Available
Our in-house jeweler will work with you to create the perfect design. Just choose the option at checkout and we’ll be in touch.
Free Insured US Shipping
40+ Years Of Experience
We’re a father-and-son business who stand by our reputation.
We don’t rest until you’re 100% satisfied with your purchase.